6 seats Applications open Cohort 01

Build it. Sell it. Do it again.

A 12-week live cohort for indie builders who want a micro-SaaS that earns on the side — and sells when the time is right. Not a startup. Not a second job. A small, profitable product you own.

You want a product that earns while you sleep — not a second full-time job AI means anyone can build anything — the hard part is building the right thing for the right people You have no idea how to validate demand before you spend months building You want to sell eventually but don't know what makes a micro-SaaS acquirable

Apply for a seat Applications reviewed manually. No payment required to apply.

What this is

A micro-SaaS is a small, focused software product built by one person to solve one problem. It earns without your constant involvement. You keep your job, your consulting work, your life — and build something on the side that pays and eventually sells.

AI has removed the build barrier. Anyone can ship an app now. The hard part is everything else: finding a problem people actually have, validating demand before you build, getting your first 10 paying users, and packaging the thing to sell. That's what this cohort covers.

What this is not

Not a startup accelerator — no pitch decks, no investors, no scale narrative

Not about quitting your job or going all-in

Not a coding bootcamp — you need to be able to ship something

Not generic advice — every session works on your actual product

Not theory — five real exits, all built solo, most under six months

Who this is for

Developers, designers, and operators

You can build things — or direct AI to build them. You want to own a product, not just work on someone else's.

People with a day job or clients

You're not looking to quit. You want a product that earns on the side with minimal ongoing maintenance.

Founders building toward exit

You want to build something small, get it earning, and sell it — not grow a team or raise money.

Repeat builders who want a system

You've shipped things before but never got to a clean exit. You want a repeatable process, not a one-off.

Not for

Post-PMF founders or those already running a structured growth team. This cohort works at the zero-to-sellable layer, not the scaling layer.

Six sessions over 12 weeks

S01 Wk 1–2	Find a problem worth solving Social listening, spotting real complaints, sizing the audience, choosing a domain	Foundation
S02 Wk 3–4	Define the solution and validate demand Pre-launch landing page, payment collection before the product exists, real demand signals	Validation
S03 Wk 5–6	Build only what the landing page promised AI-assisted build, scope discipline, logo and visual identity, shipping the MVP	Product
S04 Wk 7–8	Get your first 10 paying users Community distribution, cold outreach, Product Hunt, lifetime deal as a demand spike	Traction
S05 Wk 9–10	Price it, package it, make it sellable Pricing tiers, lifetime deals, what buyers look at, writing the asset summary	Commercial
S06 Wk 11–12	Flip it — marketplace, influencer, or direct Acquire.com, Flippa, direct outreach, selling to an operator or influencer with an audience	Exit

Schedule & process

Cohort start

TBC

Date confirmed on acceptance

Session format

Live, remote

90 min · fortnightly · Zoom

Attendance

Live preferred

All sessions recorded

01Apply — fill in the application below. No payment required.

02Reviewed within 48 hours — applications are read manually, not auto-filtered.

03Short fit call — 20 minutes with Travis to confirm it's a good match for both sides.

04Payment & onboarding — payment link sent on acceptance. Slack invite and pre-reading follow.

05Cohort begins — six sessions over 12 weeks. Fortnightly cadence. Work at your own pace between sessions.

Programme lead

Travis Street

Founder · Operator · Educator

Built and exited five micro SaaS products independently. CMO at BioBeats, acquired by Huma. Taught entrepreneurship at Surrey Business School for four years — undergraduate and masters. Advised founders, universities, and the UK government on product, positioning, and distribution. Indie builder since 2011. Over 1,000 students taught in person.

5 exits Surrey Business School BioBeats → Huma 1000+ students Builder since 2011

founder.clinic LinkedIn Silicon Mingle

Pricing

£797

Founding cohort rate · One-time payment · VAT may apply

The founding cohort rate reflects a first run priced for founders who are willing to give honest feedback in exchange for direct access. It will not repeat at this price. For someone who builds and sells even one small product, this pays back many times over.

Six 90-minute live sessions, fortnightly

Room capped at 6 founders

Private cohort Slack — async access to Travis

Session notes, frameworks, and tool lists

All sessions recorded

Exit-readiness checklist and asset summary template

6 seats total. Applications reviewed in order. Once full, the next cohort opens at a higher rate.

Common questions

Is this an MBA degree?

No. Launch MBA is an independent practical education programme. It is not an accredited MBA degree or university qualification. The name reflects the practical, business-school-quality rigour of the content — taught by someone who has delivered entrepreneurship education at MBA level at Surrey Business School — not a formal academic credential.

Is this live or recorded?

Sessions are live and the peer dynamic is core to the format — hot seats only work with a room. All sessions are recorded so you never permanently miss content if life gets in the way.

Do I need to be a developer?

You need to be able to ship something — but that no longer means writing code from scratch. The cohort covers AI-assisted build tools (Cursor, Lovable, Bolt, v0) that let non-developers build working products. If you can direct a builder or use these tools yourself, you're fine.

What happens if I miss a session?

You get the recording. The fortnightly cadence means you have two weeks between sessions to catch up before the next one. The cohort is sequential but the pace is designed to be achievable alongside existing work.

Do I need an existing product idea?

No. Session one covers finding and validating a problem from scratch using social listening tools. You can arrive with an idea, a half-built product, or nothing — all three are workable starting points.

Do I need revenue already?

No. The cohort starts at problem validation and builds toward exit. Revenue is not a prerequisite — active building intent is.

What is the refund policy?

Full refund if requested before the cohort start date. After the first session, no refunds are issued. If the cohort is cancelled by Launch MBA, a full refund is provided.

Is VAT included in the £797?

VAT may apply depending on your location and circumstances. The £797 is the base programme fee — VAT status will be confirmed at the payment stage.

Who gets accepted?

The cohort is selected for fit, not credentials. The ideal applicant is actively building, has a specific problem they're working on, and wants to own and sell a product — not grow a company. Founders who want general startup coaching are unlikely to be a good match.

What happens after I apply?

Applications are reviewed manually within 48 hours. If there's a potential fit, you'll be invited to a 20-minute call with Travis. Acceptance and payment follow from there.

Apply for a seat

Six seats. One application.

Full name Please enter your name

Email address Please enter a valid email address

Product / website

Current stage

What are you trying to build or sell? Please describe what you're working on

What does success look like in 12 weeks?

Your application will be reviewed manually within 48 hours. By submitting you agree to your information being used to assess your application and contact you about Launch MBA. We do not sell or share your data. See our privacy policy.

Application received.

You will hear back within 48 hours.